Marketing · For e-commerce & SaaS

Learn email marketing — from list to lifecycle.

Strive builds an email-marketing course around your stack and your stage — a new Shopify store with no list, a SaaS with cold leads, a creator with a newsletter to monetise. Lessons stream live and the recall queue keeps the deliverability rules and sequence patterns close to hand.

Build my Email marketing course — free

Free tier included. No credit card.

Typically 6–12 hoursbeginnerEnglish

What you’ll learn

Build a list using sources that don’t poison the deliverability later.
Set up SPF, DKIM, and DMARC so your sends actually arrive.
Draft a welcome sequence that earns the second email open.
Map a lifecycle — abandoned cart, post-purchase, win-back — to your business.
Segment by behaviour, not just demographics.
Read the metrics that matter (and ignore the ones that don’t since open-rate broke).
Apply the playbook on the ESP you actually use.

A typical Strive course on Email Marketing

Building a list without poisoning the well3 lessons
Deliverability — SPF, DKIM, DMARC, and the warm-up4 lessons
The welcome sequence4 lessons
Lifecycle — cart, post-purchase, win-back5 lessons
Segmentation that earns its complexity3 lessons
Metrics after the open-rate broke3 lessons

Demonstration outline — your course is generated around your answers, so module count, depth, and difficulty will differ from this. Across the 6 modules above there are 22 lessons.

Frequently asked

Is this tied to a specific email platform?

No. Tell the wizard which ESP you’re on and the worked examples reflect it. Whatever you use, the patterns — sequences, segmentation, deliverability — translate cleanly.

Will it cover cold outbound / sales emails?

Lightly. The course is mostly about marketing emails to your own list. Cold outbound is a different discipline — the principles overlap but the deliverability rules and tooling differ enough that they deserve their own course.

How does the course handle the open-rate-tracking mess?

Honestly. Apple Mail Privacy Protection inflates opens and broke a lot of automations built on them. The course teaches what to lean on instead — clicks, revenue per recipient, and engagement-based segments.

Ready to learn Email marketing?

Tell us where you are today. AI builds your course in minutes — and the daily recall queue makes sure you keep what you learn.

Start free

Learn email marketing — from list to lifecycle.

Typically 6–12 hoursbeginnerEnglish

What you’ll learn

Build a list using sources that don’t poison the deliverability later.

Set up SPF, DKIM, and DMARC so your sends actually arrive.

Draft a welcome sequence that earns the second email open.

Map a lifecycle — abandoned cart, post-purchase, win-back — to your business.

Segment by behaviour, not just demographics.

Read the metrics that matter (and ignore the ones that don’t since open-rate broke).

Apply the playbook on the ESP you actually use.

A typical Strive course on Email Marketing

Building a list without poisoning the well3 lessons

Deliverability — SPF, DKIM, DMARC, and the warm-up4 lessons

The welcome sequence4 lessons

Lifecycle — cart, post-purchase, win-back5 lessons

Segmentation that earns its complexity3 lessons

Metrics after the open-rate broke3 lessons