Learn Google Ads — for the store, the service, the lead form.
Strive shapes a Google Ads course around your business — a Shopify store running Shopping, a service business buying intent, or a B2B funnel pulling demos. Lessons stream live, and the recall queue keeps the bidding logic and structure decisions sticky.
Build a Search campaign that doesn’t haemorrhage budget on broad match.
Set up Shopping and Performance Max without giving the algorithm a blank cheque.
Pick match types, negatives, and bid strategies that fit the goal.
Read the auction insights and the search-terms report like a buyer, not a tourist.
Diagnose a struggling campaign before doubling down or pulling the plug.
Connect conversions properly so the optimiser learns from real signal.
Apply the playbook to your product, your offer, your margins.
A typical Strive course on Google Ads
How the auction actually works (and where the budget leaks)3 lessons
Keywords, match types, and the negatives that earn their keep4 lessons
Search campaigns that don’t bleed4 lessons
Shopping and Performance Max without the blank cheque5 lessons
Bidding strategies — manual, tCPA, tROAS, and when to use which3 lessons
Reading the data — search terms, auction insights, and the rest3 lessons
Diagnose a struggling campaign — a worked playbook3 lessons
Demonstration outline — your course is generated around your answers, so module count, depth, and difficulty will differ from this. Across the 7 modules above there are 25 lessons.
Frequently asked
Search vs Shopping vs PMax — which does the course focus on?
Whichever your business calls for. The wizard asks. An e-commerce store gets a Shopping/PMax-heavy outline; a service business gets a Search-led one; lead-gen B2B gets a hybrid with offline-conversion plumbing.
Does it cover YouTube and Display?
As a layer on top, not the main act. Most small advertisers waste money on Display and YouTube before they’ve nailed Search and Shopping — the course is honest about the order.
How current are the screenshots and UI walk-throughs?
The course teaches the *decisions* — what to set, why, and when to change it — not the click-by-click UI. Google reorganises the interface every few months; the patterns underneath don’t move.
Ready to learn Google Ads?
Tell us where you are today. AI builds your course in minutes — and the daily recall queue makes sure you keep what you learn.